About 101 ELECTRICAL
Founded in 2012 by Paul Caruso, 101 Electrical Pty Ltd (formerly ECOBOOTH Pty Ltd) is a leading provider of electrical solutions across South Australia. With a strong reputation for excellence, we serve government, semi-government, NGOs, and private sector clients.
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Specializing in large-scale and complex electrical projects, we offer services including lighting installation, panel wiring, industrial and residential electrical work, and general commercial projects. Our expertise extends to remote and demanding environments, ensuring high-quality execution and client satisfaction.
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In addition to services, we supply a wide range of electrical products through our web shop, catering to industrial controls, wiring accessories, and energy-efficient solutions. With a dedicated in-house team, we provide inspection, testing, and complete installation services.
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At 101 Electrical, we are committed to Powering Innovation, Engineering Excellence, and Future-Ready Solutions for Australia’s electrical infrastructure with cutting-edge technology and expert craftsmanship.
Our Vision
To be the leading Electrical & Automation organization admired by all stakeholders with sustainable growth through process, people and innovation.
Our Mission
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To grow faster than the industry average with profitable order booking, partnering with vendors and ensuring customer centricity.
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To complete the Project within time and cost adhering to Quality and process parameters.
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To be the best place to work, driving passion for business excellence.
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To ensure high standards of EHS, while demonstrating care and concern for all stakeholders.
Core Values
At 101 Electrical, we believe that our core values are the foundation that shapes our culture and defines the essence of our company. These guiding principles are at the heart of everything we do—whether it's delivering exceptional service to our clients, running our operations efficiently, strengthening our brand, or expanding our global presence. Our core values drive us forward and ensure we consistently uphold the highest standards in all aspects of our business.
Honesty
We uphold Honesty by fostering transparency with our customers, vendors, and employees. Through open communication, we swiftly address challenges while building trust. We treat everyone with respect and dignity, ensuring integrity remains at the core of our relationships and operations.
Employee Development
At 101 Electrical, we foster Employee Development by supporting growth, career advancement, and work-life balance. We cultivate a workplace built on trust, learning, and appreciation, where every individual's contributions are valued and encouraged to drive continuous improvement.
Continuous Improvement
We embrace Continuous Improvement by constantly refining our processes, enhancing our skills, and adopting innovative technologies to deliver exceptional electrical and automation solutions, ensuring efficiency, reliability, and excellence in everything we do while exceeding client expectations and industry standards.
Service to Client
Our goal is to develop long-term relationships with our customers by being responsive to their needs and consistently delivering value-added products. We focus our efforts on understanding our customer’s challenges and opportunities. We are then able to provide creative and sustainable solutions.
CSR
At 101 Electrical, we are committed to Corporate Social Responsibility (CSR) by actively contributing to the communities we serve. Embracing sustainability, autonomy, and innovation, we integrate CSR as a strategic tool to drive meaningful impact and long-term, responsible growth.
Industries We Serve
Agtech
We drive agricultural progress through cutting-edge technology and sustainable energy. We specialize in IoT-enabled smart farming devices, solar-powered farm infrastructure, vertical and urban farming solutions, and sustainable water management. Our solutions help optimize resources, boost productivity, and promote eco-friendly growth, ensuring farms thrive with reliable, future-ready systems. ​​​
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Let’s cultivate the future of farming, together!
Manufacturing
We specialize in custom manufacturing, offering electrical, automation, and mechanical system design. With an in-house facility for welding, laser cutting, 3D printing, bending, and CO2 laser cutting, we ensure high-quality products tailored to customer requirements. Our expertise guarantees precision, efficiency, and innovation in every project we undertake.
Custom Manufacturing, Built to Precision.
Sports
We go beyond sports lighting installation and control - we empower teams to excel. By providing top-tier lighting solutions, we enhance performance and visibility, helping athletes shine on and off the field. Our unwavering support ensures they leave a lasting footprint, illuminating their strength, passion, and potential every step of the way.
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Lighting the Game, Powering Potential.
Building & Mining
Beyond housing, we provide electrical services to the building and mining industries, expanding our reach to deliver smarter solutions and intelligent systems. Our expertise ensures reliable, efficient, and cutting-edge electrical solutions that clients can trust, enhancing safety, performance, and sustainability across diverse sectors.
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Smart Solutions, Reliable Power.
Food & Beverages
With the rising demand for high-quality food and beverages, the need for automation and flawless systems has also increased. To meet this demand, we have expanded our services into the food and beverage industry, offering advanced PLC solutions and continuous monitoring through SCADA systems for smarter, more efficient operations.
Automating Quality, Enhancing Efficiency.
Electrical
