In 2012, with a small but passionate team and a vision to become Australia’s most trusted name in Electrical Engineering and Automation, we began our journey as Ecobooth Pty Ltd — now proudly known as 101 Electrical. Over the years, our path has been marked by countless challenges, invaluable learning experiences, and moments of great achievement. Yet, through every twist and turn, our dream has remained unwavering.

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Today, 101 Electrical stands as a leading force in the industry, providing a comprehensive range of services and solutions, including Electrical Services, Control Panel Manufacturing, PLC & HMI Automation, SCADA Systems, IIoT Integration, and Circuit Design. We’ve also expanded our offerings to include specialized areas such as Sports Lighting, and we serve as a trusted distributor of high-quality electrical components — from motor drivers, PLCs, and VFD drives to servo motors, stepper motors, laser cutting machines, and 3D printers.

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Our growth has been remarkable. Our teams have expanded, our infrastructure has strengthened, and we’ve had the privilege of taking on larger and more complex projects across Australia. What started as a modest venture has blossomed into a dynamic and reputable company, dedicated to delivering innovative, reliable, and tailored electrical and automation solutions.

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This success would not have been possible without the dedication and hard work of our employees, the unwavering support of their families, and the trust of our valued clients and stakeholders. Each of you has played an integral role in shaping our story, and we are deeply grateful.

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As we look to the future, we remain committed to continuous evolution and growth. We are excited to embrace new technologies, explore new opportunities, and strengthen our partnerships. Your ongoing support and belief in our vision inspire us to aim higher, push boundaries, and light the way forward.

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Thank you for being part of our journey.

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Yours Truly